Coaching with Krista

From Our Call

Where We Are Now

You have your candidate. The July 16 grad is the strongest so far. Interview her after the 16th. The next couple weeks are about getting the backend ready so that when you say yes, you're not scrambling — you're deploying. Handbook, SOP, agreements, payroll, DocuSign. All of it stands up while you keep marketing for two more candidates.

Where the arc is now
July 16
Candidate graduates · interview after this
July 15-31
Backend build — handbook, SOP, lawyer review, DocuSign, Gusto setup
Late July / early Aug
Shadow days with finalists — don't decide day-of
August 1
New pricing live · offer(s) going out
Mid-September
Assistant start date — throw her in, start double-booking day one
October 1
New 3-day schedule live · double-booking = default
This week
0/9

What We Decided

The July 16 grad is the front-runner. Interview her — and get two more.

She's the strongest candidate so far. Reach out this weekend to lock the interview date once she's licensed. Don't put all your eggs in one basket — Krista's rule. Two more real candidates in the pipeline before you make a decision. Don't decide day-of the interview OR day-of the shadow day. Sleep on both.

Indeed is off. Beauty schools + direct DMs are the funnel.

Indeed pulls unemployment-mandate applicants who don't even have cosmetology licenses. Not worth your time. Real leads come from beauty school outreach, direct DMs to specific grads, and referrals. Keep posting extension content too — not just hiring.

Handbook = culture. SOP = operations. Different documents, different purposes.

Handbook is what she signs on day one. Dress code, standards, culture, non-negotiables — the vibe of your space. Legally binding after NC lawyer review. SOP is the literal "here's how we run every service" — not legally binding, just your Bible for the first 90 days. Voice-riff prompts for both are in your toolkit.

Week one is off-payroll. Cash. Trial.

Krista's hard-won rule: no Gusto, no employment agreement, no assistant agreement until week two. Pay her cash at $20/hr the first week. If she doesn't work out, part ways at week's end without a payroll paper trail to unwind. It's not personal — it's protective.

Throw her in day one. Double-book immediately.

No easing in. Krista's assistants started with a shadow day or two and got thrown in — Lexi had a WEEK before Krista left the country. Deep-end training works. It also tells you fast whether she can hang. Start double-booking your color clients from day one.

Voice-record every hard conversation. Follow up with email.

If you ever have to correct something twice, address a late arrival, or discuss anything sensitive — hit voice memo, announce the recording, save it. Then email a summary. Every time. This is your protection if it ever goes sideways.

Never do probation. Just fire.

Krista has never seen probation turn into a star employee. If you find yourself thinking "one more chance," that's the fire signal. Hire slow. Fire fast.

The bigger arc — you're building toward extensions-only.

You named it on the call: extension appointments are peaceful, color is chaos. The assistant is the lever that lets you slowly walk away from color and toward the work that lights you up. Don't need to solve year 3 right now. Just know that's the direction, and let it shape which clients you say yes to going forward.

Still Working Through

Two more candidates in the pipeline.

Turboscribe every candidate video you've received, feed the transcripts to your Claude project, and ask "these are the people applying vs the person I want — where do I need to shift my marketing?" Then post from Claude's answer, not from your gut.

NC lawyer review of the agreements.

Employment agreement AND assistant agreement, both. Krista sent both via the portal. Don't send either to any candidate until a NC employment attorney has confirmed they're enforceable in your state.

Handbook draft (voice-riff → Claude → lawyer).

Prompts are in your toolkit. Riff, upload, draft, lawyer-review. Signed on day one.

SOP draft (voice-riff → Claude → use).

Do this IN the salon while walking around. Prompts in your toolkit. No lawyer review — SOP is yours to use, not legally binding.

DocuSign + Gusto setup.

Yearly DocuSign subscription for signatures. Ask your bookkeeper to help you set up Gusto payroll before day one of week two of your new hire.

This Week

Click any step to check it off — your progress saves automatically.

Step 1 Book the interview with the July 16 grad. Message her tonight or tomorrow. Pick a date after the 16th. Run her through Krista's interview guide (in your toolkit). Don't decide day-of.
Step 2 Watch Krista's Assistant Blueprint interview videos. Everything about running the interview + shadow day is in there. Watch before you call the July 16 grad.
Step 3 Get the two agreements to a NC employment attorney. Employment agreement + assistant agreement. Both. Krista sent them via the portal. Get them reviewed BEFORE you make any offer. This is the #1 legal step.
Step 4 Voice-riff the handbook prompts. Not in the salon — from home is fine. Standards, dress code, culture, non-negotiables. Voice memo, upload to Claude, get a draft. Then send to the lawyer.
Step 5 Voice-riff the SOP prompts — in the salon. Walk around. Look at the door, the station, the drawers. Do one service per sitting. Upload each as you finish. Don't try to do this in a day.
Step 6 Turboscribe every candidate video you've received. Feed transcripts to Claude. Sign up at turboscribe.com. Upload each video. Paste the transcripts into your Claude project along with the transcripts of your own hiring posts, and ask: "These are the applicants I'm attracting vs the person I described. Where do I need to shift?" Post from Claude's answer.
Step 7 DM beauty school grads directly — via tagged photos. Go to each school's IG page → find a graduation post → check the tagged photos → DM the students who look aligned with your vibe. Send them your hiring post. Even if they graduate in October, that's fine — start the conversation now.
Step 8 Start posting story slides — not just talking-heads. You've been reels-only. Turn your carousel into slide format and post to stories. Slides get shared way more than reels do — that's how you get referrals.
Step 9 Set up DocuSign (yearly plan) + ask your bookkeeper about Gusto. Both need to be in place before week two of your new hire. Do this admin now so you're not scrambling later. Bookkeeper has already offered to help with payroll.

Your Bigger Build

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The longer arc behind this container.

Raise prices on services + extensions. Color pricing live August 1. Extension pricing being recalculated per-20g + hair line item.
Lock the real weekly schedule. 3-day color + flex extension day until assistant. Full transition October 1.
Hire the first assistant. Front-runner identified. Interview scheduled. Backend build in motion. Two more candidates needed before final decision.
Onboard the assistant. Off-payroll week one. Formalize week two. Deep-end training. First 90 days = SOP as Bible.
Move owner pay from $4K/mo toward six figures. CPA conversation once revenue climbs post-pricing.
Reposition extensions as the flagship offer — walk away from color over time. You named it: color is chaos, extensions are peace. The assistant is the lever that lets you do it.

Your Toolkit

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Everything you need. All linked, all downloadable.

Handbook — Voice-Note RiffsNEW 17 prompts across 5 sections (dress code, culture, standards, client care, the relationship). Riff at home, upload to Claude, draft handbook, send to lawyer.
Download .pdf ↓
SOP — Voice-Note RiffsNEW 23 prompts across 6 sections (arrival, opening, per-service SOPs, measurements, closing, admin). Record IN the salon, one service per sitting. Upload as you go.
Download .pdf ↓
The Onboarding PlaybookNEW Pre-start → day one → week one → week two → 30 days → 90 days. What she signs when, what you pay when, when to fire vs. when to stay. Krista's rules, adapted for you.
Download .pdf ↓
The Hiring Conversation — v6 interview guide. Krista's four-stage guide. Phone screen, sit-down, shadow day, pre-offer commitment test. Use verbatim with the July 16 grad.
Download .pdf ↓
Assistant Search Marketing Playbook. 8-week posting cadence, reel scripts, story slide templates, beauty school outreach (DM + email), DM screening script.
Download .pdf ↓
Application Page Questions. 12 questions ready to paste into Squarespace when the application CTA goes live.
Download .md ↓
Client communication scripts. Long-timer grandfather message + all-client rollout timeline. Dates baked in.
Download .pdf ↓
All-client price-raise email. The July 1 email. Subject lines, full body, pricing table, sending notes.
Download .md ↓
Hiring content voice guide. For your Claude project. Speaks to one specific candidate. Phrases that work, phrases to avoid.
Download .md ↓
Claude project instructions — anti-spiral protocol. After two options it pauses you. Byron Katie reframes when you catastrophize.
Download .md ↓
Double-booking timing mockup. Three pairings. Jen applies, assistant tones & processes, either finishes. Plan for 4 clients/day.
Download .pdf ↓
Picker voice-note riffs. The three prompts that produced the Energy Filter synthesis.
Download .pdf ↓
Candidate rejection scriptsNEW Four scripts for the four stages a "no" can happen at — early application, post-phone-screen, post-shadow-day, and the runner-up. Plus rules for what NOT to say and how to handle pushback.
Download .md ↓