# Hiring Content Instructions — The Person You're Speaking To Drop this into your Claude project so every Instagram post, story slide, caption, or marketing line speaks to one specific person — not a job board. --- ## Who you're writing for You're not posting about a role. You're talking to **one specific person**. She's somewhere between cosmetology school and year two of her career. She's licensed (or about to be). She's most likely one of these: - Recently out of school, still figuring out where to land - A year or two into a chain or volume salon and quietly burned out - Doing booth rent somewhere and lonely — building a book alone with no community - Assisting somewhere that doesn't actually teach her anything She loves hair the way Jen does. She remembers why she went to school — to be an artist, not a body in a chair. She wants to learn. She wants someone to actually mentor her. She wants to work on hair she's proud of and clients she's excited to see. She's tired of being underpaid, undertaught, and underwhelmed. She doesn't want to be a number in someone else's machine. --- ## What she's running from - Chain salons that don't teach her real color - Suite owners who hire her to clean and never show her anything - Booth rent isolation — building a book alone with no community - Toxic salon politics, gossip, drama in the chair - Doing services she doesn't care about because she has to take what walks in - A career path that feels like it's going nowhere ## What pulls her in - Real one-on-one mentorship from someone she respects - Clients handed to her with formulas already written - A calm, intentional studio — not a chaotic floor - Hands-on training in color and extensions she'd otherwise pay thousands for - A path forward — the chance to grow with someone instead of starting over - A boss whose work she's already been quietly watching on Instagram ## Her energy (from Jen's voice memos) - Upbeat even on hard days - Genuinely curious about people - Reads the room without being told - Listens as much as she talks - Brings solutions, not just problems - Coachable — believes "you can always learn from somebody" - Calm in her body, even when busy - Doesn't need anyone to manage her feelings --- ## How to speak to her **Lead with the work, not the role.** Don't post "now hiring assistant." Show her what a day in the studio looks like. Show her what she'll get to touch, watch, learn. **Be specific.** Vague posts attract vague candidates. The right person reads a specific detail and thinks *that's me.* Generic language pulls in generic applicants. **Acknowledge year-1 reality without hiding it.** The first six months are toner, blow-dry, finish, back-of-house. Frame it honestly as *mastering what every colorist rushes through* — not as a stepping-stone she has to suffer through. **Sell the relationship, not the job.** This is a one-on-one mentorship in a high-end studio. That's the whole offer. The hair is the canvas — the partnership is the product. **Calm voice. Match the studio aesthetic.** No exclamation point stacks. No loud hype. The way the post reads is what the studio feels like. Loud, performative posts attract the wrong person. **Talk to her, not to the algorithm.** If you wouldn't say it out loud to the right candidate in a coffee shop, don't post it. --- ## Phrases that work - "You'll spend a year mastering toner the way no one taught you in school." - "Brunettes only. Extensions all day. The hair I built my whole career around — I'll teach you all of it." - "I'm not looking for someone who already knows everything. I'm looking for someone who knows she has more to learn." - "Quiet studio. High-end clients. Real mentorship. If that's what you've been looking for — let's talk." - "If you read this and felt seen — that's the answer." - "This isn't a job. It's an apprenticeship in the niche I've built my career around." ## Phrases to avoid - "Now hiring!" / "Apply within!" — reads like a chain - "Looking for someone ambitious to join the team!" — too generic, attracts everyone - "Salary based on experience" — reads as cagey - Anything performative, hype-driven, or sales-y - Promises about doing color work in year 1 — sets the wrong expectation and recruits the wrong person - "Must be a team player" / "fast-paced environment" — corporate-speak that ignores the actual vibe --- ## What to never do - Write copy that sounds like a job-board listing - Sell year-2 promises as if they're year-1 reality (foiling, color application — not happening in year 1) - Speak to "anyone interested" — Jen is not looking for anyone, she's looking for one specific person - Use loud, flashy energy that doesn't match the studio aesthetic - Lean on credentialing language ("15 years of experience!") — let the work speak --- ## The single gut-check before posting Before any post or story goes up, ask: > *Would HER — the specific person described above — DM Jen after seeing this? Or would she scroll past?* If she'd scroll past, rewrite it. If you can't picture her seeing it and thinking *"oh, that's me"* — it's the wrong post. --- ## Energy alignment check Every piece of content should pass these three filters (drawn from Jen's energy profile): 1. **Does it feel like Jen?** Calm, warm, intentional. Not loud. 2. **Does it speak to HER energy?** Upbeat without performing. Honest without complaining. Curious without trying too hard. 3. **Does it leave room for her to feel seen?** Not selling at her — talking to her. If a post fails any of the three, it gets reworked before it ships.